Practice Growth Guide Blog 

Where ambitious practice leaders come to learn the industry’s latest strategies for getting more physician referrals, growing their referral network, and empowering their business development team.

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The pillar of a strong physician referral marketing strategy is a strong physician liaison sales team.

Should My Physician Liaison Be “Selling”?

Team Training

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Jen Olmstead said, “In business, it’s tempting to linger alone in the suck.”

You Don’t Have to Be Alone in the Suck

Team Training

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During a recent webinar, the question came up… What is a physician liaison?

What Exactly is a Physician Liaison?

Sales Leadership

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So, I finally waved the white flag of surrender and took my own advice.

Winning With the White Flag of Surrender

Practice Development

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If I’m being honest, it really used to hurt my feelings when people unsubscribed from my email list.

The Goal Is *Not* to Get Everyone

Referral Network Strategy

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I’m going to let you in on a little secret… Your physician liaison feels like they’re on an island.

I’m Going to Let You in on a Little Secret

Sales Leadership

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Are you running around trying to give your love to too many people in too many places?

Looking For Love in All the Wrong Places

Practice Development

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I’m going to say something that’s going to come as a shock to some of you…

You Don’t Have to Co-Manage

Referral Network Strategy

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Inflation… Recession… Everywhere you go, you hear talk of tough times. 

Referral Relationships in The Era of Inflation

Referral Network Strategy

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How long should you wait during a sales call? What should you do during that time?

Winning The Waiting Game

Sales Leadership

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How can you take steps to protect your practice and create patient pipelines for years to come?

Recession Proof Your Practice

Team Training

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If you’re like most specialty practices, you live and die by referrals.

5 Steps for A Successful Office Visit

Sales Leadership

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Learn more with The Practice Growth Guide, our newsletter for ambitious practice leaders where we share more tips, tricks, and tactics that you won’t find anywhere else.

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

Get to Know Me
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COLLABORATIVE CARE COACH | PHYSICIAN REFERRAL NETWORK QUEEN | PRACTICE GROWTH GUIDE

The healthcare sales strategist who’s been where you are and can get you where you want to go.

10 Keys to Exponential Referral Network Growth

Time-tested, results-driven, no-fluff strategies you can implement today to start growing your own referral network strategy. Oh, and did I mention it’s completely free?

Free guide

10 Keys to Exponential Referral Network Growth

Ready to build your own referral network strategy?