In our fast paced, hi-tech world, we tend to make things more complicated than they need to be.
Or we believe things need to be complicated to actually be successful.
Think about the nutrition industry. We pay a premium for fancy diet plans and the more complicated they are the faster we throw them out the window.
And yet, we all know that to lose weight, the best plan is to eat less and exercise more. It’s a pretty simple formula really.
When it comes to physician referrals, we do the same thing. We make it more complicated than it needs to be.
Which is exactly why practices avoid hiring a physician liaison or starting their referral programs altogether…
They perceive that it’s too complex or they don’t have the resources.
But if they really knew the truth, they wouldn’t keep putting it off.
Do you know what the number one way to grow your physician referral volume is?
Lean in close because you’re going to want to hear this.
It’s to make more calls on more referring doctors.
That’s it.
The #1 way to grow physician referral volume is to make more calls on more referring doctors.
The most successful practices that I work with didn’t start out with all of the fancy CRMs or processes or even liaisons.
They started out with a single surgeon or staff member knocking on doors and grew from there.
If you’re looking to grow your referral network this year, keep it simple…
Make more calls on more referring doctors.
And if you get stuck along the way, give us a call. We’re always happy to help!