Referral Network Strategy

The Goal Is *Not* to Get Everyone

May 1, 2023

If I’m being honest, it really used to hurt my feelings when people unsubscribed from my email list.

I'm Lanissa!

and if you're looking to learn more about physician referral networks (and how to grow yours) check out my newsletter.

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If I’m being honest, it really used to hurt my feelings when people unsubscribed from my email list.

Now, I realize that working with me isn’t for everyone. (That’s not permission to go unsubscribing, lol.)

But… The people it is for??? Well, it’s magic!

The goal is not to get everyone.

It’s to partner with the people who are a good fit for you and you for them.

It’s the same with referring doctors.

The goal isn’t to get everyone in your market referring to you. It’s to partner with the ones that are a fit for what you can offer their patients.

Imagine what just 5 referring doctors sending 5 new patients a month can mean for your practice.

Every specialty healthcare practice understands the value of physician referrals. Unfortunately, very few specialty healthcare practices are really good at going out and getting those referrals.

Most of the time it’s because you’ve been focused on seeing patients or managing a practice. That’s understandable.

Getting out there to bring new patients in the door just hasn’t been a top priority.

But…

You’re missing out on valuable referrals, losing patients to the competition, or not seeing the volume of patients you could be seeing.

It’s time for some tough love. If you want to keep the doors open and have the opportunity to care for more patients, you need a long-term patient acquisition strategy.

Building your referral network is the quickest way to grow your practice volume in my experience.

A physician liaison or business development rep is the key to building your referral network. But alas, 55% of practice development reps don’t have the right skills to be successful (@calipercorp).

That’s why we developed the Elite Performance Boot Camp… To empower your team to generate referrals confidently and quickly.

If you’ve been searching for the guide and the guidebook to grow your referral network, this program is for you.

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

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COLLABORATIVE CARE COACH | PHYSICIAN REFERRAL NETWORK QUEEN | PRACTICE GROWTH GUIDE

The healthcare sales strategist who’s been where you are and can get you where you want to go.

The personalized support you need to build a successful physician referral network program.

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Get personalized guidance and implementation strategies you can DIY or work with me to put in place.

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Physician Liaison Training

Are you ready to grow your physician referral network?

I'm here to help.

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Specializing in building physician referral networks for specialty healthcare practices, ophthalmologists, and physician liaisons, I’ll help you attract more patients, grow your practice, and increase revenue.

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