Inflation… Recession… Everywhere you go, you hear talk of tough times.
But what does that mean for your practice?
Is there a way to hedge against the hard times and take steps to create patient pipelines for months and years to come?
Here are 3 ways to recession proof your practice in the era of inflation.
Double down on your referral network strategy.
By investing in referral relationships, you are creating a long-term patient acquisition strategy.
These are patients who come to your practice pre-diagnosed, pre-educated, and excited to have their procedure with your practice.
Just imagine your team seeing a practice full of excited and pre-qualified referred patients all day versus the frustration of trying to convert those pesky Facebook leads.
Speaking of conversions…
Train your teams to become conversion machines.
In difficult times, if you begin to see fewer leads, you need the skillset to convert more of those leads.
Why should patients have surgery with you over your competitor down the street?
Your team needs to be able to quickly connect with patients and communicate how coming to your practice can make their life better.
Serve better than the competition.
When times get tough, our instincts are to hunker down and go into hiding. We saw this during the height of the pandemic. In fact, some of you are still hunkered down.
But… The practices who adapted and continued to serve referring doctors throughout the pandemic recovered quickly and came back stronger than ever.
The bottom line:
- Referral network partnerships deliver high quality patients and leads.
- A well-trained team converts those leads at a high volume.
- Exceptional service to patients and referring doctors will drive more patients to your practice over the competition.
You went into this field to care for patients and change lives. By partnering with referring doctors and serving them well, you have the unique opportunity to serve even more patients and change more lives.
