The pillar of a strong physician referral marketing strategy is a strong physician liaison sales team.

Yes… I said the word sales.

Here’s the part where some practices remind me that they’re not “selling” anything, and they wouldn’t want to do anything “salesy”.

But I’m going to let you in on a little secret…

You are selling.

Every. Single. Day.

As a physician, surgeon, practice owner, or patient counselor, you’re talking to patients and “selling” treatment options all day long.

Why? Because it’s in the patient’s best interest for their health and quality of life to take the treatment, medication, or therapy you recommend for them.

How are you doing this “selling”? By educating patients about their disease state and sharing the best treatment options to help them.

Selling = sharing and educating.

That’s it.

And… If you don’t like the word sales, use a word you like better.

Communicating. Sharing. Educating. Telling. The list goes on…

It’s a lot like you would tell your bestie about the great movie you just saw or the restaurant you just tried, not like the used car salesman or telemarketer you might be picturing in your head.

How will referring doctors know you exist and how can you best serve their patients if you don’t tell them?

That’s where your physician liaison sales team comes in…

A good physician liaison sales team is well-trained and equipped to tell the practice story and increase referral volume. They are the ones on the front line representing your practice and the face of the organization to your customers.

How about your physician liaison sales team? Are they representing your practice in the way you want it portrayed?

Are you looking for some help getting your physician liaison in tip top shape to present your practice to referring partners?

If so, check out our Elite Performance Boot Camp Training for physician liaisons and business development teams.