Generated $1.6 million in revenue in a single territory within 6 months.
Built many of the industry’s largest physician referral networks from the ground up.
Launched and grew an industry-recognized referral program by 400%.
The Official Credentials
Served as Chief Growth Officer for multi-region Ophthalmic Group.
The good news? Having built some of the largest referral networks in the country, I have the tools that can help you.
You want to see happy patients without the stress of wondering where your next patient referral (or referral source) is going to come from.
And you know you should be focused on physician referrals but you aren’t sure where to begin or if you’re on the right track.
It’s time for you to fulfill your practice growth goals with a clear referral network strategy, a rock-star business development team, and a stream of happy patients excited to have their procedure with you.
Strategic growth consultant to multiple practices and organizations.
Over 25 years of leadership, sales, and business development experience.
Whether you’re a surgeon, practice leader, or physician liaison who’s tired of doing it all on your own, I’m here to help.
I'm Lanissa!
Collaborative Care Coach | Physician Referral Network Queen | Practice Growth Guide
You can probably tell by now that I’m fanatical about building physician referral networks. It’s my passion to help specialty healthcare practices get more referrals from more referring doctors.
I feel called to this work and am obsessed with seeing you get the referrals, revenue, and results you desire.
So how did I get here?
Over the years, I’ve worn a few many professional hats.
Social worker, pharmaceutical sales rep, pharmaceutical meeting & event planner, key opinion leader whisperer, physician liaison, business development director, sales & marketing executive, and hype-woman to many amazing colleagues and clients.
The common thread in all these roles? Building.
Building relationships, territories, programs and processes, sales teams, and referral volume. Oh, and building revenue. Lots and lots of revenue.
After years of building territories from the ground up (and through lots of trial and error), I developed the “blueprint” for building physician referral networks, which has been used to build and grow some of the largest referral networks in the country.
And now, I’m here to help you create your own customized physician referral-creating, revenue-generating, practice-building “blueprint”.
ready to get that blueprint?
Why do you need a Collaborative Care Coach
( ) anyway?
But… you’re not sure where to start or how to juggle that and run your practice — which is why…
- build a referral network marketing strategy
- hire a physician liaison
- reach out to referring doctors
- train a business development person
…are still sitting on your to-do list.
yours truly
I’m the healthcare sales strategist who’s been where you are and can get you where you want to go.
IF YOU’RE LOOKING FOR SOMEONE WHO:
- Has been there and knows how to get you there
- Can deliver the value and return on investment you need to make your practice thrive
- Will set your strategy and train your team so you can see more patients in your practice
Fully focused on your practice growth, I’ll become an extension of your team to develop your own referral-generating blueprint.
drinking:
Liver Love tea by Blend Bee
looking for:
Ways to curb or indulge my sweet tooth (I know of all of the best treats in town)
wearing:
Leggings & and an oversized sweatshirt
running:
In my neighborhood (although my family says I’m too slow to call it running) or “running” (aka driving) my kids around town
loving:
Anything chocolate (hello sweet tooth)
reading:
Any business book or autobiography that gets my attention. (Bonus points if it doubles as both!) Believe It! By Jamie Kern Lima is one of my current favorites.
cyberstalking:
Sara Noel at Between The Lines Copywriting and Steph Taylor
watching:
Reruns of Friends, Big Bang Theory, and New Girl (who doesn't love brain-dead TV?!?)
listening to:
Anything from talk radio to classic rock to classic country and Top 40 when my teenage daughter is controlling the radio. I’m loving The Influential Personal Brand Podcast with Rory & AJ Vaden right now!
“Lanissa is the Collaborative Care Extraordinaire!”
If you want to grow your co-management relationships and attract more referrals to your practice, Lanissa is your secret weapon. Add her to your team before one of your competitors does!
Relief from figuring it out on my own
My Mission
To help ambitious practice leaders build their physician referral network, see more patients, and stand out in their market so that they can change more lives and impact the world in bigger and better ways.
what are you looking for?
Someone who understands my situation
How to avoid costly mistakes with a trusted professional's guidance
A long-term referral strategy that boosts patient volume and practice revenue
Clarity on how to create a busier and more impactful physician referral network
An increase in referrals from referring doctors
Steal My Blueprint
You're ready to impact more patients, change more lives, and reach more referring doctors than you can right now. Building your physician referral network program allows you to do that.
This guide is the blueprint to get you started.
Free guide