During a recent webinar, the question came up… What is a physician liaison?
It’s a great question. So, what exactly is a physician liaison and what do they do (or should they be doing) anyway?
(By the way, if you’re curious about the webinar, you can check it out here.)
๐ A physician liaison is the key to your physician referral marketing strategy.
In your practice, you may also call them your business or practice development rep or even your marketing rep.
Here are 6 key functions of a physician liaison:
๐ Guide the overall physician referral marketing strategy for your practice
A physician liaison is responsible for directing the physician referral marketing strategy for your practice. It’s their job to help determine what the outreach efforts for the practice should look like and oversee the plan for execution.
Questions such as, “Should our outreach efforts consist of phone calls or face-to-face visits (or a combination of both)?” are answered by the liaison. (Side note, there is a right answer to this question in my experience.)
๐ Build relationships with referring and potential referring doctors’ offices
The physician liaison is the key relationship builder with referring doctors’ offices. Through consistent outreach efforts, they are able to develop and foster referral relationships on behalf of your practice.
๐ Regularly visit physician referral partner practices
A physician liaison makes regular office visits to referring and potential referring doctors. They decide who to see, where to go, and what to say when visiting referring doctors’ offices.
๐ Educate referral partners on the value your practice can offer their patients
It’s the role of the physician liaison to educate referring doctors’ offices on the services you provide and the benefit partnering with you can offer their patients.
๐ Boost clinic or surgical volume
Through regular contact and education with referring partners, your physician liaison can boost clinic or surgical volume for your practice.ย
๐ Act as the bridge between practices
The physician liaison is the link between a referring and specialty healthcare practice. It’s their responsibility to communicate and resolve any issues between the partners to ensure seamless communication and exceptional patient experiences.ย
A physician liaison is the key to unlock new referral relationships and experience referral network growth. ๐
Don’t have a liaison but want to get started reaching out to referring doctors in your area?
