Is the competition holding you back?

Our recent article, Mythbusters, has generated a lot of interesting discussion, so we’re digging a bit deeper into the myths practices believe about referral networks.

Myth: There’s no use calling on referring doctors because our more established competitor is already getting most of the market referrals. 

Do you believe you can offer referring doctors and their patients an excellent experience with great outcomes?

If so, then why wouldn’t you tell them about it?

Your established “competitor” down the street may be a discount provider with a cattle call experience. Or perhaps they are booked out for weeks (or months) and can’t compete with your boutique practice and concierge care.

Besides, focusing too much on the competition causes you to lose sight of your primary goal, providing the best possible outcomes and experiences for your patients and referring partners.

Sure, keep a pulse on the competitive landscape in your market and continue to learn best practices. That’s good business.

But…

Spend your most valuable resources of time and energy taking amazing care of your patients, refining your processes and being the best practice you can be. 

Chances are, referring doctors in your market are looking for a change or other referral options. But they can’t refer elsewhere if they’re never told about those options. 

To use a sports analogy, if you don’t step into the arena, you’ll never get to play the game.

In other words, if you’re not sharing your message with potential referral partners, you’ll never have the opportunity to care for their patients.

And patients are looking for great care. 

Why won’t you be the practice to provide it for them?

So what’s really holding you back? You or the competition??

If you’re tired of sitting on the referral network sidelines, reach out. We’d love to chat!