Referral Network Strategy

It’s Time to Break Up… Say Goodbye to Faxed Referrals

August 13, 2021

We love the idea of the online referral tool, but our referring doctors prefer to fax their referrals.

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Faxed referrals…

We’re breaking up with you.

Our recent Mythbusters article about the common myths practices believe has generated a lot of great discussion.

So today we’re diving deeper into one of those myths (and what to do instead).


Myth: We love the idea of the online referral tool, but our referring doctors prefer to fax their referrals.


Chances are, if referring doctors aren’t using your online referral tool, they either (1) don’t know about it (2) don’t know where to find it or (3) don’t how to use it.

Referring offices who understand how much time a good online referral tool saves, prefer to refer patients online the same way you prefer to shop on Amazon, get food from Grubhub, or order groceries online.

Yes, offices still fax referrals, but not because they are particularly fond of the fax machine.

Who loves a fax that sits on the fax machine for days on end?

Or that elusive fax that was mysteriously never received?

Referrals are still being faxed because referring offices haven’t been given a better alternative. 

Remember when you used to love spending Friday night at Blockbuster picking out a movie to watch (or am I dating myself here)?

And now, you prefer to curl up in your PJ’s and watch your favorite movie at the click of a button on Netflix or HBO Max. All from the convenience of your couch.

Blockbuster was great when that’s all we had.

Faxing was great when that’s all we had.

But now… 

There’s an alternative. 

A simpler and more convenient alternative. 

And that’s what you have the opportunity to offer your referral partners in an online referral tool… 

The ability to refer a patient online in a secure, HIPAA compliant fashion in one minute or less.

No scanning. No faxing. No extra time away from patients. 

Yes, there will always be those one or two offices stuck in 1994 who still want to fax referrals but they are the exception, not the rule.   

Because simplicity wins.

Every.

Single.

Time.

Too many specialty healthcare practices still require referring offices to jump through hoops or fill out complicated forms to refer a patient.

The world is changing, and if you’re not offering referral partners a simple way to refer patients, someone else will. 

Become a true business partner and drive referral volume by providing a quick and easy way to refer patients…

The online referral tool.

If you’re ready to grow your referral volume and get your HIPAA compliant referral tool set up, give us a shout today.

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

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