Today, I’m sharing one of the top secrets to getting more referrals and generating more revenue.
These are tips that I generally share with my inner circle, but today, I’m sharing this tip with you.
For the past several weeks, we’ve been discussing the 10 Key Drivers of Exponential Referral Network Growth.
Key Growth Driver #7 is to offer referring partners an online referral portal.
I speak with practices every week who have a tedious referral process that requires filling out and faxing multiple or complicated forms. (Learn more about developing a solid referral process here.)
While this often comes from a good place, it’s a bad idea.
The specialty practice assumes that more information is better. Yet, when they receive a referral, someone then has to scan (or worse, manually enter – yes, this still happens this day in age) all of the pages into the patient’s chart.
Not only is this an unnecessary burden on referring practices, it’s repetitive and complicated for the specialty practice as well.
Or…
What about when a new referral sits on the fax machine for days? Yikes!
The world has gone digital. So why are you still faxing?
We have meetings online, our kids do homework online, we order groceries and everything we need online. Why not refer patients online?
We’re obsessed with convenience.
Just like you enjoy shopping, movies, dinner, or most anything else on demand, your patients enjoy the convenience of virtual visits and online chats.
Referring doctors also enjoy the convenience of referring patients online.
If your practice isn’t keeping up with these modern conveniences, you’re falling behind.
Enter the online referral tool.
All of my clients who use an online referral tool have seen an increase in patient referral volume.
Every.
Single.
One.
Why? Because simplicity and convenience win the day.
An online referral page can be filled out and sent by a referring practice in one minute or less.
No scanning. No faxing. No extra time away from patients.
It’s a quick and easy way to refer patients and drive referral volume.
If you’re not making it simple to refer patients, someone else in your market will.
Because…
Simplicity wins.
If you’re ready to grow your referral volume and get your HIPAA complaint online referral tool set up, reach out today!