It’s the holidays and this is supposed to be the “most wonderful time of the year” right?
But… I’ve been obsessing over finding that perfect gift for my very difficult to buy for, already has everything and just buys whatever they want for themselves loved one. I know I can’t be the only one here!!
How about you???
Have you been obsessing over the perfect gift or creating the ideal holiday card where everyone looks like a model straight out of a magazine?
Or… How about deciding on the “perfect” holiday gift for your referring doctors?
Should we do a basket, chocolates, wine?? How can we stand out from the crowd, make our “gift” better than the competition but still be compliant with all of the laws and statutes???
By the time you’re done thinking about it all, you’re ready to forgo all of the gifts, keep the wine for yourself and you’re still no closer to making a decision.
Does this sound familiar???
Go ahead and admit it. You’re a perfectionist.
It’s not a bad thing. In fact, if you’re a surgeon, it makes for really happy patients and you really good at what you do.
But… Your perfectionism is also standing in the way of growing your referral network.
To some of you that may sound counter intuitive.
Shouldn’t we always be putting our best foot forward? Yes, but that doesn’t mean it has to be perfect.
I may or may not be speaking from experience here but…
What happens when the chocolates in the “perfect” holiday basket start melting because the temperature is still 80 degrees in Texas in December and the pears start smelling a little too “ripe” by late December? 🤔
Or… When the “most wonderful time of the year” becomes nothing more than a chaotic race to deliver said holiday baskets?
(And if you’re struggling with the holiday hustle entirely, check out the Season’s Greetings episode of What’s Hot & What’s Not.)
How about you? Is your perfectionism keeping you from moving forward in your physician referral network? Or worse, getting started altogether?
Perfectionism is preventing you from getting started, from making decisions, and from having the agility you need for a successful program.
Here’s the thing…
It’s your human-ness (not your perfection) that makes you relatable. People want to do business with other people.
So, the process isn’t perfect? Iterate as you go.
The very best practices with the most robust referral networks didn’t start with all the bells and the whistles. They just started and then got better along the way.
Still can’t let go of the perfectionism? It’s OK. Your patients will really appreciate it in the OR. It will be perfect! ✔
But… For your referral network…
