I have a confession to make… I’m obsessed with Lume Deo ads.

Why? They’re so basic – not highly produced or fancy.

That’s exactly why I love them. I feel like they’re real people saying real things. 

It’s relatable.

And this recent ad? Genius… (Check it out here…)

Talking about a certain body odor that you develop after 40 but can’t smell it on yourself?

What??? Now that I’m over the big five-oh, I’m wondering if I need to slather myself in the stuff?

Would you tell me if I had body odor? Or… Must I rely on the trusty folks at Lume to help me out with that?

And what does body odor have to do with growing a referral network anyway?

Here’s what …

Referring doctors have problems that you can help them solve. Sometimes, they don’t realize how bad the problem is until you help them see it.

That’s worth repeating… You have the power to help referring doctors see the problem you can help them solve.

One of my favorite examples of this is a fax referral.

Most practices now offer online referral tools. So why do referring offices still “prefer” to fax referrals?

It’s not that they prefer to fax. They just are not aware of something better because…

No one has shown them a better solution to their problem of:

🔸 Missing faxes

🔸 Things getting lost in fax outer space or sitting on a fax machine

🔸 The time it takes to fax versus online refer

“You have the power to help referring doctors see what they weren’t aware of before.“

Helping customers solve problems isn’t the only thing I love about the Lume Deo ads.

Here are a few other swipe worthy tactics you can use for your referral network.

Lume Deo tactics you can swipe for your referral network program…

🔸 Natural, not highly produced content

Grab your iPhone and go (no need to be perfect or morning news anchor ready).

🔸 Relatable

More authentic and trustworthy.

🔸 Sharing = Selling

The physician who invented Lume plainly and openly shares about the problem she sought to solve for her patients. (No order now or die gimmicky stuff.)

What do you think of the Lume Deo ads? Do you love them or hate them? Either way, it’s hard to argue that they’re not effective considering they did over $100 million in direct-to-consumer sales before being acquired by Harry’s in 2021. 

If you and your team are looking for more swipe worthy strategies, join one of the Elite Performance Programs where I share all of the tools to build your referral network. It’s the roadmap that guides clients to earn millions of dollars in additional revenue each year. 

Spaces are limited so let me know you want in!!

P.S. If you’re wondering if Lume’s marketing worked on me, the answer is… Yes, yes it did!