“I know what to say the first time I go into an office, but what do I say the next time I go in?”

This is one of the most commonly asked questions that I hear from clients. 

Maybe you know what to say the first time you visit a potential referring doctor’s office… Introduce yourself, share your services, yada, yada.

But… Do you know what to say the second, third, fourth, or fifth time in an office?

Myth: I need to say something different every time I visit a referring doctor’s office. 

Truth (and unpopular opinion): You should be saying the same thing over and over again.

Enter the Rule of 7.

The Rule of 7 states that people need to hear something 7 times before taking action. Newer data suggests that with all of the daily distractions this day and age, it’s actually much higher than that.

Yes, you may have shared how to refer patients to your office (or insert whatever message) umpteen times, but this may be the first time your customer is actually hearing it.

And… Every time a staff member turns over, you’re starting right back at zero with a new team member.

Give yourself permission not to say something new this week. Say the same thing over and over. And then keep saying it!