Referral Network Strategy

Success is Never Owned

July 8, 2025

Success is never owned. It’s rented.

I'm Lanissa!

and if you're looking to learn more about physician referral networks (and how to grow yours) check out my newsletter.

hello,

Success is never owned.

It’s rented and the rent’s due every day.

I love this teaching from Rory Vaden.

This is certainly true with your physician referral network.

All too often a practice will tell me that they used to enjoy physician referrals but now they don’t.

Or… a practice got started reaching out to referring offices but didn’t see quick or instant results and stopped.

What do these 2 scenarios have in common?

They stopped “paying rent” in their referral network and it suffered.

Even today I speak with practices who stopped interacting with referring doctors during the pandemic. They lost the relationships they once enjoyed while the practices who adapted and leaned into the chaos… Their referral relationships thrived even during a total office shutdown.

What does “paying rent” look like with your physician referral network?

🔶 Showing Up – Not just showing up but showing up consistently over time
🔶 Partnering versus “selling” – Find ways to add value to their practice and their patients
🔶 Adapting – Adjust and move forward even in the midst of referral network challenges

If you’re finally ready to “pay the rent” with your physician referral network by showing up and offering value but don’t know where to start…

An Elite Performance Program may be just the thing. Join an Elite Performance Program today and imagine where you’ll be this time next year!

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

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COLLABORATIVE CARE COACH | PHYSICIAN REFERRAL NETWORK QUEEN | PRACTICE GROWTH GUIDE

The healthcare sales strategist who’s been where you are and can get you where you want to go.

The personalized support you need to build a successful physician referral network program.

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Specializing in building physician referral networks for specialty healthcare practices, ophthalmologists, and physician liaisons, I’ll help you attract more patients, grow your practice, and increase revenue.

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