Sales Leadership

Purposeful Pause

February 23, 2026

The power of the purposeful pause.

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So… This is pretty embarrassing but…

I was voted most talkative in high school. Not something cool like best hair, or most likely to succeed, or most likely to become a country and western star or anything like that.

Which means… The purposeful pause can be a challenge for me. Especially when I get nervous. 

I know I’m not alone because I see physician liaisons talking right through opportunities to listen on coaching field rides all the time. 

Sometimes, we’re better off to just zip it. (I know it can be hard. I feel your pain. Best hair Most talkative remember?)

That’s why in this episode of What’s Hot & What’s Not (our favorite fun and off the cuff video series with my friend and physician liaison extraordinaire, Kate Gibson), we’re talking about the power of the purposeful pause – what it is and when and how to use it.

If you’re new here, What’s Hot & What’s Not is an unscripted, upbeat video series for business development teams where we share, you guessed it, What’s Hot & What’s Not in the world of physician liaisons and referral relationships.

Want to check out previous episodes of What’s Hot and What’s Not? Find them on my YouTube channel below.

If you or someone on your team happens to struggle with the purposeful pause (judgement free zone – most talkative remember?) and are looking to level up your physician liaison skills, check out our Elite Performance Boot Camp Cohort.

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

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COLLABORATIVE CARE COACH | PHYSICIAN REFERRAL NETWORK QUEEN | PRACTICE GROWTH GUIDE

The healthcare sales strategist who’s been where you are and can get you where you want to go.

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Specializing in building physician referral networks for specialty healthcare practices, ophthalmologists, and physician liaisons, I’ll help you attract more patients, grow your practice, and increase revenue.

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