I don’t know about you, but at the Brantley household we’re knee deep in back-to-school shopping and scheduling. 

Now my oldest son though… He’s spending every last second he can fishing before the school year fully ramps back up. I guess you could say he’s hooked!! (See what I did there?) 🎣 

This summer, we’ve been enjoying fishing themed episodes of What’s Hot & What’s Not. (If you missed the recent episode of Fish or Cut Bait, you can check it out here.)

If you’re new here, What’s Hot & What’s Not is an unscripted, upbeat video series for business development teams where we share, you guessed it, What’s Hot & What’s Not in the world of physician liaisons and referral relationships.

Now back to fishing… 🎣

When it comes to physician referral relationships, how do you know how to “fish” where the “fish” are? 🐟🐟🐟

Do you know who you should be calling on and how much time to spend with them? Are you being strategic with how you’re spending your time in referring offices?

Check out this episode of What’s Hot & What’s Not to learn more about how to fish where the fish are. 

Happy “fishing!”

Want to check out previous episodes of What’s Hot and What’s Not? Find them on my YouTube channel below.