Will you… (Insert refer to my practice or write my product here) for the next 10 patients???
Back in my early days as a field rep just a couple of years, uh I mean decades ago, this is how I was taught to “close” a business deal.
Maybe you’ve heard about the ABCs of closing or the term, “Always be closing.”

What does that even mean anyway?
Sounds like some fancy used car salesmanship to me (no offense to any used car salesman out there).
But… There is a benefit to asking for the business.
That’s why in this episode of What’s Hot & What’s Not, we’re talking about the ABCs of that elusive close – when is the best time to close and how do you do it (without acting or feeling like a used car salesman)?
If your team would like to know more about the ABCs of asking for the business, we teach folks exactly what that looks like in our Elite Performance Boot Camp Cohort for business development teams.
P.S. If you’re new here, What’s Hot & What’s Not is an unscripted, upbeat video series for business development teams where we share, you guessed it, What’s Hot & What’s Not in the world of physician liaisons and referral relationships.
Want to check out previous episodes of What’s Hot and What’s Not ? Find them on my YouTube channel below.




