Sales Leadership

ABCs of Closing

March 25, 2026

A simple guide to asking for the business with confidence (no used car salesman energy).

I'm Lanissa!

and if you're looking to learn more about physician referral networks (and how to grow yours) check out my newsletter.

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Will you… (Insert refer to my practice or write my product here) for the next 10 patients???

Back in my early days as a field rep just a couple of years, uh I mean decades ago, this is how I was taught to “close” a business deal.

Maybe you’ve heard about the ABCs of closing or the term, “Always be closing.”

What does that even mean anyway?

Sounds like some fancy used car salesmanship to me (no offense to any used car salesman out there).

But… There is a benefit to asking for the business.

That’s why in this episode of What’s Hot & What’s Not, we’re talking about the ABCs of that elusive close – when is the best time to close and how do you do it (without acting or feeling like a used car salesman)?

If your team would like to know more about the ABCs of asking for the business, we teach folks exactly what that looks like in our Elite Performance Boot Camp Cohort for business development teams.

P.S. If you’re new here, What’s Hot & What’s Not is an unscripted, upbeat video series for business development teams where we share, you guessed it, What’s Hot & What’s Not in the world of physician liaisons and referral relationships.

Want to check out previous episodes of What’s Hot and What’s Not ? Find them on my YouTube channel below.

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I'm Lanissa!

And I’m on a mission to guide ambitious practice leaders from chaotic and confusing referral network strategy to cultivating new patient referrals with confidence and clarity.

Whether this is your first foray into the world of referral networks or you’ve been at this for a while, I’m here to help you attract the referring doctors (and patients) you actually want to partner with.

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COLLABORATIVE CARE COACH | PHYSICIAN REFERRAL NETWORK QUEEN | PRACTICE GROWTH GUIDE

The healthcare sales strategist who’s been where you are and can get you where you want to go.

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Specializing in building physician referral networks for specialty healthcare practices, ophthalmologists, and physician liaisons, I’ll help you attract more patients, grow your practice, and increase revenue.

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