Has anyone ever told you…
“Don’t bother calling on that office.”
Or…
“That office will never refer to us.”
These are comments I hear quite often.
It’s meant to protect a physician liaison from wasting their time.
But is it good advice??
And… Should you or your physician liaison follow it?
Physician Liaison extraordinaire, Kate Gibson, and I take on this topic in the following video.
Learn:
- When to visit an office in spite of being advised not to go there
- How personality differences can impact physician referral relationships
- If you should stop seeing an office
Check out this episode of What’s Hot & What’s Not to learn more.
Speaking of forming opinions… We teach physician liaisons and business development teams exactly how to figure out which offices are worth the time and which ones should be crossed off the list in our Elite Performance programs.
Want to binge more episodes of What’s Hot and What’s Not? Find them on my YouTube channel below.
